A new report says auto-manufacturers should expand their focus to suburban and rural areas.
Many car-owners would consider giving up their vehicles in the future in favour of autonomous mobility solutions such as self-driving buses or taxis and on-demand services, according to a new report from Accenture. They would also consider moving to a new area.
The Mobility Services: The Customer Perspective report set out to explore what the rise in mobility services means for car manufacturers.
The global survey of 7,000 consumers in the US, Europe and China finds that 96 per cent of car-owners think they will still own a car in the future but Accenture expects this to fall over time. However, 48 per cent said they would consider giving up car ownership if autonomous mobility solutions were available.
The study also found that 45 per cent of respondents said they’d be willing to change their place of residence if their daily commute could be facilitated by autonomous vehicles. Respondents in China were the most likely to say this at 55 per cent, compared with 42 per cent of Europeans and 37 per cent of US respondents.
A third said they’d consider moving to a suburb or rural area when autonomous vehicles become reality.
In addition, 34 per cent of all respondents said they’d consider moving to a suburb or rural area when autonomous vehicles become reality. While most auto-manufacturers focus their autonomous driving activities on urban areas, the report suggests that they should expand their focus to suburban and rural areas.
Axel Schmidt, a senior managing director at Accenture who leads its mobility industry practice globally, said: "The transition from car ownership to mobility-as-a-service seems inevitable, so traditional auto manufacturers will be at great risk of losing customers to new mobility service providers that can establish mature offers.
"Traditional car companies need to begin fully embracing alternatives to the ownership model – becoming brokers of mobility solutions rather than just car manufacturers. And given the greater willingness among the Chinese for autonomous mobility solutions, manufacturers might consider China as a blueprint for their efforts before rolling out solutions to Europe and the US.”
The survey results also indicated an interest in add-on services for autonomous mobility trips, such as music and video-streaming, wellness (for example, massage seats), and food and hotel services.
“There is clearly great interest – and therefore significant revenue potential – for add-on services in the future of autonomous mobility,” Reers said. “To get a jump on the competition, car companies should start piloting and refining these services to be ready once autonomous vehicles hit the market.”
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