The B2B service is intended for users who travel the same route each day
Bosch has announced it is entering the ride-sharing business through the acquisition of Splitting Fares (SPLT) for an undisclosed sum.
The US start-up based in Detroit operates a platform that allows companies, universities, and municipal authorities to offer their workforces ride-sharing services. The B2B approach is designed especially for commuters.
Ride-sharing, in which digital services and apps are used to form carpools and to organise vehicle sharing and taxis, is a growth market in the connected mobility sector.
By 2020, the number of people worldwide using ride-shares is expected to rise 60 per cent to 685 million (Statista). Until now, the services available have usually directly targeted people who happen to be travelling in the same direction, and who want to book a ride on the spur of the moment.
They have not focused so much on companies and commuters. According to SPLT this is where its solution comes in.
SPLT uses an app to connect people who share the same route to their place of work or study. An algorithm finds the best composition for the ride-share and computes the fastest route. The aim is to reduce congestion and make the daily commute more relaxed, the company said.
“With this sustainable and affordable mobility service, we want to fundamentally change the way people get from A to B,” said Anya Babbitt, the co-founder and CEO of SPLT.
Companies, universities, or municipal authorities enable access to the SPLT platform for their employees, who then download the SPLT app, register, and look for or offer a ride-share.
Bookings can be made on the spur of the moment or in advance. Arrival times are displayed in real time, and costs are shared among colleagues and charged online. The B2B service is intended for users who travel the same route each day.
One advantage of this is that rides are shared by colleagues, which means users never have to get in the car with complete strangers. As a side benefit, such ride-shares encourage communication and offer a chance to network. Company buses can also be integrated into the app, and in this way be used more flexibly and efficiently.
With SPLT, we are extending our portfolio in the growth area of mobility services,” added Dr Markus Heyn, member of the Bosch board of management. “Increasingly, smartphones are becoming the most important means of travel.”
With connected mobility services, Bosch said it is seeking growth “well into double digits”.
SPLT was founded in 2015 and some 140,000 users in the US, Mexico, and Germany currently use the service.
If you like this, you might be interested in reading the following:
Shuttle service makes it snappy
ADAC, Europe’s Largest Automobile Club, has teamed with smart mobility company, door2door, to transform city mobility
SnagRide partners with sharing protocol
SnagRide brings together drivers and passengers willing to travel together between cities and to share costs
Autonomous solutions for public agencies in the US
DemandTrans and EasyMile are combining their mobility-on-demand and autonomous expertise to offer driverless shuttles
|www.smartcitiesworld.net||JSESSIONID||To keep track of user sessions on the site and identify your user session.|
|www.smartcitiesworld.net||AFFINO_x||If we are hosting your sites this option is ticked. Each user profile has a number replacing x|
|www.smartcitiesworld.net||RVP||As a guest user we store the last 10 products you viewed|
|accounts_tab_active||Store the state of the Affino accounts tab (open or closed)|
|contacts_tab_active||Store the state of the Affino contacts tab (open or closed)|
|Affino_Control||Stores the layout of the Affino control panel (left or right)|
|Affino_BrowserMode||Set your browser to iPad and you'll be able to see what that user sees|
|LiveEditSwitch||Affino functionality remembers your settings if live edit switch is on/off|
|Affino_ControlWideScreen||Affino functionality remembers your settings if you selected this option|
|NewID||Cross domain check|
|Affino_CartID||Holds the users shopping cart ID|
|smartcitiesworld.net||km_ai||Is used on affino.com but is not in standard Affino. If your site uses Kissmetrics you'll need to include these.|
|www.smartcitiesworld.net||PRECACHE||Serve a cached version of the website to users to improve the performance of the site|
|facebook.com||__utma, __utmb, __utmc, __utmv, __utmz||These are used for facebook integration. Some Affino sites use single sign on (SSO). This service provides users with the option to sign in using their Facebook login. If they chose to do so Facebook cookies are set.
Further information on Facebook's Data Use policy is available at www.facebook.com/about/privacy
|player.vimeo.com||c_user, datr, act, locale, lu, p, presence, s, xs||When users view a web page on your site with an embedded Vimeo video, Vimeo creates these cookies|
|www.linkedin.com||X-LI-IDC||These are used for LinkedIn integration. Some Affino sites use single sign on (SSO). This service provides users with the option sign in using their LinkedIn login. If they chose to do so LinkedIn cookies are set.|
|linkedin.com||__qca, __utma, __utmb, __utmc, __utmv, __utmz, _lipt, bcookie, lang, lw|
|doubleclick.net||id||This is a Google tracking cookie for advertising purposes|
|soundcloud.com||__utma||Soundcloud can be used to share music and audio files. They use google analytics to capture visitor information|
|youtube.com||PREF||When you view a web page on your site with an embedded YouTube video, YouTube creates these cookies|
|imrworldwide.com||IMRID||These are cookies from an internet media and market research company Red Sheriff|
|quantserve.com||mc||This is an advertising cookie from Qantcast|
|scorecardresearch.com||UID||These are market research cookies|