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Empowering location-based services

The partnership also offers opportunities for smart city solutions such as traffic analysis

TomTom's feedback ecosystem could help cities analyse and improve traffic conditions
TomTom's feedback ecosystem could help cities analyse and improve traffic conditions

Microsoft and Azure customers now have direct access to TomTom location services natively integrated into the Microsoft Azure Cloud platform. As part of Azure LBS, customers can build with a wide array of TomTom API services including Search and Geocoding, Routing, Traffic and Maps.


Microsoft’s adoption of TomTom location technology into Azure LBS gives the company a competitive edge in the cloud computing space. “TomTom equips us with the infrastructure to provide updates quickly and incrementally to our customers, enabling us to provide the most up-to-date information,” states Sam George, partner director of Azure IoT.


“We’re excited about this partnership and the benefits it will bring to our millions of Azure users as well as the impact this will have in advancing the technological future forward.”


Azure LBS customers are guaranteed trusted location data through TomTom’s unique feedback loop ecosystem, a global community of users continually providing map and traffic data resulting in richer content and more trustworthy data.


It also offers many options for customisation and opportunities beyond connected cars to power smart cities, Internet of Things and industrial applications in sectors ranging from manufacturing to retail to automotive.


For instance, scenarios for cities could include using Azure LBS to analyse, influence and improve traffic. Location data could help businesses manage logistics, optimise fleets and track customer engagement. For automakers, they could use the location based services as a tool to help them re-route drivers away from accidents, or find commutes that have better cell coverage for on-the-go work calls.


“Location is increasingly becoming an essential component to monitor, analyse and optimise the vast amount of connected devices. Adding location-based services to Azure will create a more fluid and flexible platform for developers to build and manage these location-aware applications.” said Anders Truelsen, managing director of BU Licensing.


“We’re excited to be working with a company like Microsoft to make our data more accessible than ever.”


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