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If it moves, Ito Motion can visualise it

The tool’s intuition engine analyses datasets and produces presentation quality interactive visualisations

How Ito Motion could be used to visualise flight data over the UK
How Ito Motion could be used to visualise flight data over the UK

Ito World has launched an intuitive new visualisation tool for movement data. The company specialises in enhancing and visualising complex data to help solve global transportation challenges.


Ito Motion is its first off-the-shelf product and is specifically designed to visualise traffic sensor and simulation and public transportation data but can also be used for other IoT and environmental data such as emissions and noise.


The product has been in development for more than a year and Ito has worked with partners in the transport and visualisation fields, including Transport for London, Transport for Greater Manchester, the Centre for Advanced Spatial Analysis at the University College London, the Department for Transport as well as engineering consultancies.


Speaking to SmartCitiesWorld, Johan Herrlin, CEO at Ito World, said: “The goal is to make it dramatically easier for those dealing with transportation data -- and eventually any kind of data that is moving in space and time – to present it in an informative and very striking visualisation.”


Data is loaded into Ito Motion through a drag-and-drop interface. With in-built knowledge of files from popular traffic simulation tools, as well as support for shapefiles and csv files, the software allows insightful interactive visualisations to be created in seconds.


This speed, and ease-of-use, combined with a wide range of visualisation styles tailored to movement data, makes Ito Motion ideally suited for use in transport planning, and a wide range of project applications among environmental and economic modellers, data scientists, project managers, and creative professionals.


“Transport professionals and infrastructure planners use sophisticated modelling software to model different scenarios. It’s very technical work and typically what comes out is a 150- 300-page report,” said Herrlin.


“They often struggle in communicating what this technical information truly means and the implications of it to decision-makers and members of the public. This is where Ito Motion comes in. It can take this sophisticated modelling output and automatically knows what to do to make sense of the data.


“Now, with Ito Motion, there is a single tool which allows anyone to quickly and easily analyse sensor data, calibrate and validate models, examine model results and communicate findings to both technical and non-technical audiences.”


The development team behind Motion combines Academy Award-winning innovation and design expertise with experts from the fast-evolving transit and mobility space. Herrlin said that its ultimate aim is to make visualising movement data “as easy as creating a film on iMovie.”


Key features include:


  • A wealth of visual styles: the same dataset can be visualised differently for different audiences. Whether looking at data to gain an initial understanding or presenting findings to a non-expert audience, Ito Motion has an appropriate style for all circumstances.
  • Visualise any data: combine transport model results with other types of data such as emissions, noise and rich contextual data, including vector basemaps. Add titles, annotations and images to complete your story.
  • Data insight capabilities: with options to combine, compare and filter datasets; clear styles for visual analytics; and the ability to drill down, view and graph the underlying values, Ito Motion allows you to draw insight from your data.
  • Easy to share: Ito Motion makes it easy to share your insights and communicate your stories to a wide audience. Add annotations, branding and styling then publish as images or video animations.

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