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JV makes the Switch

Advanced technology will simplify trip planning, payment and ticketing for public and private transit

Switch claims to offer instant access to every transport service option available
Switch claims to offer instant access to every transport service option available

Switch Mobility, a joint-venture partnership between DemandTrans of Chicago and The Kyyti Group of Helsinki, Finland, has launched the dynamic mobility-as-a-service (MaaS) app, Switch, to provide consumers instant access to virtually every kind of transport service available, from taxis, buses and trains to bike-share, car-share and more.


Unlike other apps that attempt to organise an array of urban mobility choices, Switch claims to be the first to integrate real-time, micro-transit ride generation capability to ensure consumers have access to efficient on-demand services anytime, anywhere. The app will be launching in a prominent US City to be announced shortly.


"At a time when city planners are working on integrating varied services such as Lyft and Uber to mitigate first, middle, and last mile challenges, a fully flexible mobile service such as Switch helps make current and emerging transportation options more accessible, all while reducing car ownership and congestion," said managing partner of Switch Mobility US, John E Michel, who is also a retired Air Force General.


The partnership combines the DemandTrans market leading on-demand technology suite with Europe’s Kyyti MaaS system. DemandTrans technology is currently in use in in US cities such as Denver, Oakland, Salem and Chicago, (and soon, Nashville). In Finland, Kyyti MaaS has created a comprehensive platform that makes the process of getting from A to B simple, quick, and convenient for both public and private transport users.


"With increasing mobility choices, we believe it is more important than ever to give people the freedom to choose from a wide array of potential options and routes to enhance the end-to-end public and private transportation experience,” continued Michel.


The development of the Dynamic MaaS app leverages insights gleaned from designing and deploying the world’s largest demand response system, Flex Denmark, which provides over 20,000 rides a day sourced from 550 different mobility providers.


Switch chief technology officer and architect of Flex Denmark, Niels Larsen, commented: "Switch functions as an automated mobility operator, seamlessly integrating legs of a trip together to maximise the user experience, thus helping transit companies focus on delivering value-added services.


“While others talk about multimodality, Switch provides a customised, optimised complete end-to-end mobility solution right to a user’s smart phone."


Before joining forces with DemandTrans to form Switch Mobility, the Kyyti Group had conducted several successful MaaS and micro-transit tests in Finland.


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