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Miami-Dade launches rewards programme to promote safe public transit ridership

Riders on all routes get rewards for answering a daily survey promoting protective face coverings and social distancing measures that DTPW has in place on all Miami-Dade rail and buses.

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Miami-Dade is leveraging tools to maintain an optimal mass transit service during the pandemic
Miami-Dade is leveraging tools to maintain an optimal mass transit service during the pandemic

Miami-Dade County’s (MDC) Department of Transportation and Public Works (DTPW) is rolling out a rewards programme with mobility rewards platform provider Velocia aimed at ensuring safe, trusted ridership on its Metrobus and Metrorail networks during the pandemic.

 

Riders on all routes get rewards for answering a daily survey promoting protective face coverings and social distancing measures that DTPW has in place on all Miami-Dade rail and buses.

 

A second rewards campaign encourages riders on the busiest Metrobus routes to travel outside peak demand hours (6-8am and 3:30-5:30pm) to ensure sufficient seats for essential workers so that they are not left behind by limited capacity buses.

 

“Providing safe, reliable mass transit options for essential workers is a must for Miami-Dade’s public and economic health,” said Alice Bravo, director, DTPW.

 

“Since the onset of the pandemic, we have been using every tool in our toolkit to continue to provide essential transportation to our community. By incentivising changes in commute times through the Velocia app rewards, we are leveraging another tool to maintain optimal mass transit service while keeping our riders safe.”

“Our new programme with the county tackles the pandemic challenges of transit demand management and safe ridership”

Rewards earned from the Miami-Dade Transit campaigns on the Velocia app, known as ‘Velos’, can be redeemed for Lyft and Uber Eats coupons, Citi Bike rentals, Getaround cars and Poseidon Ferry tickets when the new cross-Bay water transit initiates service later in November.

 

“We know from our initial launch with MDC DTPW that Velos encourage positive commuting behaviours; pre-pandemic we saw a 15 per cent month-over-month increase in public transit use,” added David Winterstein, CEO of Velocia.

 

“Our new programme with the county tackles the pandemic challenges of transit demand management and safe ridership and takes a new approach to rewarding rider loyalty to public transit and the shared-mobility ecosystem.”

 

Velocia, which has been partners with Miami-Dade since 2019, is a free smartphone app that incentivises public transit use and encourages users to explore new carbon- and traffic-friendly ways of moving from point A to B.

 

Velocia focuses its rewards on people participating in the shared-mobility economy – car-sharing, bike-sharing and e-scooter-sharing all contribute to the Velocia rewards and redemption platform.

 

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