It is working towards connecting the different processes that it measures to create one single travel pattern
Amsterdam Schiphol Airport is working towards a single data-driven passenger journey using Veovo’s BlipTrack guest predictability technology.
The solution, which today covers all terminal entrances to the lounges and has already improved the way people move through the airport, will extend from airport entrances to gates and from gates to airport exits by the end of the year.
The Dutch airport serves as a transit hub for over 300 destinations and passenger numbers have skyrocketed from 50 million in 2011 to almost 70 million in 2017. It is host to 107 airlines, and with six runways, 90 gates, heavily used road infrastructure and capacity constraints, Schiphol’s passenger management challenges are considerable.
The BlipTrack technology provides real-time queue and movement information to proactively manage passenger flow. “At passenger processes, airports must constantly be prepared to respond to increasing passenger numbers and demands,” said Michiel de Haas, capacity manager at Schiphol Amsterdam Airport. “At Airport Schiphol, which battles challenges with capacity, the solution offers a necessary level of service and logistical insights.”
Since inception, new functionalities have been added, including predicted wait time information, displayed on screens at passenger processing points. A recently developed hybrid camera/wi-fi solution helps the airport alleviate critical overcrowding issues, while passenger flow measurement provides a seamless picture of passenger movement and behaviour throughout the airport. It helps the airport maximise the value of existing facilities and make investments to unlock new business opportunities.
“With advance predictions of expected passengers and real-time visibility of passenger flow, we can keep security processing quick, but also make holistic decisions”
“The Veovo BlipTrack solution help us manage airport performance with data-driven certainty,” explained Eric van’t Veer, project manager at Schiphol Group. “With advance predictions of expected passengers and real-time visibility of passenger flow, we can keep security processing quick, but also make holistic decisions on how to create more efficient and more meaningful customer experiences throughout the airport.”
Schiphol is working on the development of a data-driven and proactive approach towards performance management and having accurate data available on a variety of processes is key. Van’t Veer said the airport is looking towards a wider network of different sensors and combining information collected by a variety of systems.
“We want to work towards connecting the different processes we measure today into one single travel pattern,” he said.
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