Planners can step into a virtual world where they can, for example, see patterns cast by the different luminaires
City planners can visualise the right light for their streets and buildings and test different lighting designs before buying using Signify’s new Philips Urban VR experience.
The company, formerly known as Philips Lighting, has also developed a VR experience for retailers which allows customers to step into a virtual world.
The VR app takes city lighting managers and planners on a journey along a virtual street, allowing them to visualise different effects from Philips street light luminaires as they walk down the road. The interactive experience allows them to make more informed decisions when selecting the lighting that’s best for their city or town. Signify has created a virtual city centre, park and residential area.
“Lighting is a visual medium. This innovative app lets potential customers step into a virtual world where they can see how lighting and different designs – such as patterns cast by the different luminaires – will look to citizens,” said Chris Damkat, VR Specialist at Signify.
"Today’s virtual reality technology is more affordable and accessible than ever before"
“Designers, managers and smart city planners can see for themselves and feel assured about their choices. Today’s virtual reality technology is more affordable and accessible than ever before. It engages the senses, making it the perfect visualisation tool.”
Signify has also created an app for retail customers to visualise lighting in a virtual fashion store. Accurate 3D renderings enable them to immerse themselves in the store and see first-hand how lighting can make shop windows more dynamic to attract a shopper’s attention and draw footfall into the store.
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