The acquisition will help Planet Smart City to use gamification to drive residents’ loyalty and participation in community life and reward the most active and environmentally conscious behaviours.
Proptech company Planet Smart City, that designs and builds smart affordable neighbourhoods, has completed the acquisition of Djungle, a digital services developer.
Djungle specialises in the design of digital solutions for customer engagement and loyalty in the retail sector.
The acquisition will help Planet Smart City foster social innovation within its smart real estate projects, which are supported by digital services that facilitate interaction between residents to help drive community engagement.
Djungle’s technology and know-how will support, among other workstreams, the continued development of the Planet App, Planet’s community platform. Gamification – the application of gaming principles to non-gaming contexts – plays a central role reaching this target and will be facilitated by the transaction.
Specifically, gamification is expected to drive residents’ loyalty to the Planet App and participation in community life, reward the most active and engaged, foster socially and environmentally conscious behaviours and significantly improve quality of life.
“Djungle helps build a direct, personalised digital channel that changes the way we engage with our communities,” said Alan Marcus, chief digital strategy officer of Planet Smart City.
He added: “This acquisition creates exciting possibilities which, using the flexibility of Djungle’s proprietary technology, will increase residents’ engagement in community life while driving the development of the Planet App to enhance the value of our projects.”
Djungle was founded in Turin in 2017 by Alessandro Nasi and Giulietta Testa with the mission of utilising gamification and big data analytics to reinvent customer engagement and customer loyalty in the retail sector.
“Djungle helps build a direct, personalised digital channel that changes the way we engage with our communities”
Its proposition combines Djungle’s proprietary technology and is aimed at improving customers’ digital experience and the quality of their interactions with retailers.
Planet Smart City’s mission is to create communities that respect local cultures and support inclusivity and sustainability. It does this through integrating infrastructural, technological and social innovation solutions into its projects.
The research, development and integration of these innovative solutions is undertaken by subsidiary Planet Idea, which operates through centres in Turin (Italy) and Pune (India). Planet Idea has, among other projects, created and launched the Planet App, a digital platform of high value-added services that also facilitates communication between residents in Planet Smart City’s neighbourhoods.
The Planet Smart City model has been proven in Brazil where four projects are underway: Smart City Laguna, Smart City Natal, Smart City Aquiraz and Viva!Smart. In 2020, the business expanded into India. In Italy, the company collaborates with leading real estate developers in numerous smart social housing projects.
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