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Start-ups innovate to re-imagine city life

Solutions that provide situational awareness for first responders and transform public spaces into social experiences are among the latest cohort of start-ups in the Urban-X accelerator.

The start-ups build solutions to cities' most pressing problems
The start-ups build solutions to cities' most pressing problems

Solutions that tackle food waste, build stronger communities and provide situational tracking for first responders are among the sixth cohort of start-ups in the Urban-X accelerator.

Founded by Mini, and run in partnership with the investor, Urban.Us, the accelerator is part of the innovation and brand strategy practice at Mini, run in partnership with investment firm, Urban.Us.


Intensive programme


Start-ups are tasked with “re-imagining city life” and the seven companies were selected from hundreds of applicants from across the globe.

Each company selected will participate in a 20-week intensive accelerator programme to help develop hardware, software or IoT products and successful go-to-market strategies.

Companies have access to hands-on assistance from Urban-X’s network of global experts, including engineers and designers from BMW, software developers, policy experts, marketing and sales leaders, UX/UI designers and communications experts.

“Cities and emerging technology companies are powerful partners in helping to tackle our cities biggest challenges”

Cohort 06 is also the first class to receive a $150,000 investment per company, up from $100,000 in previous cohorts. It includes the following start-ups:

  • 3AM Innovation: situational tracking during emergencies to improve on-scene awareness for first responders;
  • Cove.Tool: automated building performance modelling to save time and money for early stage design;
  • Evolve Energy: reducing carbon emissions while saving costs via renewable energy, real-time pricing and home IoT;
  • Food For All: tackling food waste by partnering with popular restaurants and offering quality meals for as little as $4;
  • Hubbster: building stronger communities by transforming public spaces into social experiences
    Pi Variables: enhancing road safety and traffic guidance via innovative hardware, software and design-focused solutions;
  • Varuna: a cloud-based platform that provides analytics and insights to improve water quality by optimising utility operations.

“Cities and emerging technology companies are powerful partners in helping to tackle our cities biggest challenges,” said Urban-X managing director, Micah Kotch. “We look forward to working with Cohort 06 and bringing their solutions to scale across a diverse set of industries that impact city living.”


The programme will culminate in a Demo Day during Climate Week NYC in September 2019, where teams will present their solutions to an audience of investors, policy-makers, customers and more. Following demo day, the companies are introduced to investors at investor days beginning in New York and the Bay Area.

Mini launched Urban-X in 2016 as part of its innovation and brand strategy practice focused on improving city life. The accelerator now has 44 companies in the portfolio, with 85 per cent of companies having gone on to raise their next round of capital.

Applications for Urban-X’s next cohort of startups, Cohort 07 are open. Interested early-stage companies can apply at through October 1, 2019.

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