StreetLight Data and Ford Mobility team for data-driven safety solutions

Mobility data and analytics company StreetLight Data and Ford Mobility are collaborating to offer a set of safety solutions designed to help reduce serious and fatal crashes, as well as identify data-driven actions for informing transport strategies.

The solutions, which combine data-driven insights and machine learning, are aimed at cities, local government agencies and departments of transportation in the US and Canada.

Bundled offering

The Safety Solutions by StreetLight and Ford Mobility bundled offering aims to provide customers with a multi-modal viewpoint of transportation and data-driven safety insights across a state, region, or city to tackle bike, pedestrian, and vehicle safety issues.

Ford Mobility’s Safety Insights tool makes use of crash data and connected vehicle data around near-misses to identify safety hotspots and also helps simulate the estimated impact of potential mitigations.

The companies stated that when paired with the StreetLight InSight multi-modal mobility software-as-a-service platform, it allows users to zero in on opportunities to help reduce serious and fatal crashes, while running further analyses to identify data-driven actions for next steps in investing in traffic safety.

“This kind of collation and analysis was previously very time-consuming and often lacked any visual representation”

“Safety Insights combines multiple datasets, including connected vehicle data, in a way that allows transportation planners to quickly sort and filter down to safety events of interest and then simulate the predicted impact of counter-measures for potential implementation,” said Cal Coplai, product owner of Safety Insights at Ford Mobility, a subsidiary of Ford Motor Company.

“This kind of collation and analysis was previously very time-consuming and often lacked any visual representation to help planners and engineers rapidly identify, analyse and recommend countermeasures for particular safety concerns.”

The joint offering features three key pillars, including the ability to:

• access multiple data sources: Ford Mobility’s Safety Insights combines crash data, connected vehicle data, and safety counter-measures research. StreetLight InSight provides travel patterns based on information gathered from multiple sources, like smart phones and navigation devices in connected vehicles, trucks and IoT devices
• view a comprehensive safety picture: StreetLight’s Multimode Metric and Volume Metric are integrated into Ford Mobility’s Safety Insights data sources to identify crash hotspots and prioritise counter-measures. StreetLight InSight helps to dive deeper into those hotspot areas and inform prioritisation of safety solutions
• evaluate solutions and determine impact: customers can input cost-to-implement data in Ford Mobility’s Safety Insights to help scenario-plan cost-savings and understand crash reduction and time of return predictions – and run before-and-after studies within StreetLight InSight to analyse changes in travel behaviour.

“Recent national trends about transportation safety are not positive – for drivers, pedestrians, or bicyclists. We are thrilled to work with Ford Mobility to help our industry take smart, targeted steps to reduce injuries and fatalities, by prioritising the right locations,” added StreetLight CEO Laura Schewel.

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