Transit solution will allow residents of the Helsinki suburb of Espoo to book on-demand rides and connect to train and Metro stations in the operating zone.
European on-demand public mobility provider, ViaVan, has introduced its first mobility service in Finland in partnership with the Helsinki Regional Transport Authority (HSL).
The first- and last-mile transit solution will allow residents of the Helsinki suburb of Espoo to book on-demand rides and connect to train and Metro stations in the operating zone.
ViaVan was selected as a winner of HSL’s IdeaLab competition, aimed at finding new and innovative mobility solutions for the Helsinki region.
As a result, ViaVan received 500,000 euros for the service programme, which leverages its technology and expertise to drive ridership to public transit and reduce the need for private vehicles to commute into the city from the suburban region of Espoo.
“The purpose of the experiment is to get an idea of how customers view the service and whether a similar service could sometimes serve as a complement to traditional public transport,” said Tero Anttila, head of HSL’s Public Transport Department.
“All measures to increase the popularity of public transport and other wise modes of transportation are welcome.”
Passengers can book a ride through the ViaVan app directly to or from Metro and train stations in the service area. Once a ride is booked, Via’s technology matches multiple passengers heading in the same direction into one of eight high-capacity vehicles and dynamically routes these vehicles in real-time.
“We believe that the easier it is to take public transport, the more people will reliably choose it over their private vehicle”
This minimises detours through the use of “virtual bus stops” to reduce congestion and emissions, while providing an efficient rider experience, according to ViaVan.
“ViaVan is redefining mobility across Europe, and we’re delighted to have been selected by HSL, an innovator in Europe’s transportation sector, to launch this ground-breaking service,” added Chris Snyder, CEO of ViaVan.
“We believe that the easier it is to take public transport, the more people will reliably choose it over their private vehicle, and we’re excited to provide Espoo residents with this affordable, convenient, and eco-friendly transportation alternative.”
ViaVan launched its first on-demand public transit service in the Nordic region in partnership with Konsentra in Oslo, Norway in August 2019.
In addition, ViaVan has introduced similar services in cooperation with public transport authorities across Europe, including Transport for London (TfL) in the London borough of Sutton and Berliner Verkehrsbetriebe (BVG) in Berlin.
ViaVan also operates direct to consumer services in London, Amsterdam and Milton Keynes.
With more than 80 launched and pending deployments in 20 countries, Via and ViaVan claim to have provided more than 65 million rides to date.
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