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Voi introduces fines for parking scooters incorrectly

The “end of ride photo” feature requires users to take and submit a photo of their parked scooter after each ride, encouraging them to park their scooter in a safe and appropriate manner.

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The parking photos will be reviewed daily by Voi’s support team
The parking photos will be reviewed daily by Voi’s support team

Micro-mobility operator Voi Technology is rolling out an upgrade of its in-app feature that aims to encourage users to park their scooters correctly, or risk a fine.

 

The “end of ride photo” feature requires users to take and submit a photo of their parked scooter after each ride, encouraging them to park their scooter in a safe and appropriate manner.

 

Safe parking guidelines

 

The enhanced feature allows parking photos to be reviewed daily by Voi’s support team and action to be taken if users do not comply with the safe parking guidelines.

 

Users who leave e-scooters lying on the ground, parked in a way that is obstructing the pavement and causing an obstacle to pedestrians, strollers or wheelchairs, will receive an email containing a warning and an educational message. After the first warning, riders who park their vehicles incorrectly will receive a £25 fine.

 

According to Voi, safety and accessibility for all are its priorities. Consequently, the company said it wants to ensure everyone can benefit from this new, carbon-neutral mode of transport and that its presence is not a cause of concern, but instead an opportunity to look at the potential it offers to create better and healthier cities, reducing noise pollution and carbon emissions.

“The end of ride photo is yet another measure to ensure we motivate our users to understand the way they park the scooters impacts other road users or pedestrians”

“Although the majority of our users tend to park their scooters properly, we want to encourage everyone to think before they park,” said Richard Corbett, general manager, UK, Ireland, and Benelux, at Voi.

 

“The end of ride photo is yet another measure to ensure we motivate our users to understand the way they park the scooters impacts other road users or pedestrians, particularly vulnerable people such as those with visual or mobility impairments, children and the elderly.”

 

Despite a small number of non-compliant riders, Voi reports a 70 per cent improvement in good parking behaviour with the introduction of the new feature. “This indicates that people pay more attention to the way they park if a clear deterrent, such as a fine, is used to discourage them from inappropriate parking behaviour,” added Corbett.

 

Besides the no-park, incentivised or mandatory parking areas created through geofencing technology, Voi claims it was the first company to install e-scooter parking racks in the UK.

 

Currently, the parking racks can be found in Northampton, Southampton and Portsmouth, and the company has plans to install more in other cities where it has trials during the spring and summer 2021.

 

Voi is a Swedish micro-mobility company offering electric scooter sharing in partnership with cities and local communities. It has been a carbon-neutral company since January 2020 and has adopted the United Nations’ Sustainable Development Goals (SDGs) as a guiding framework and has set a clear agenda for reducing and offsetting emissions.

 

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