Spanish municipality launches free travel pass initiative

Each bus pass indicates the number of trips available, which automatically updates with each trip made. While the bus pass is valid until the end of September, the pass itself will not expire. On that date, each pass will dynamically update into a personal wallet pass in which the city council can continue offering new valuable benefits to its residents, including digital identification cards, retail gift cards, and entry tickets to museums and exhibitions.

The city’s digital initiative aims to promote sustainable mobility and align with the Urban Agenda 2030’s goals for towns committed to reducing pollution and carbon dioxide emissions. Within the first couple of months of the project’s launch, Vélez-Málaga Council created over 10,428 digital bus passes, which is some 60 per cent of its target of 17,000 passes.

With significant wallet pass success in Europe, Passcreator is now tapping into Spanish-speaking markets through its partnership with mobile wallet agency, Wallet-Com. Wallet-Com provides leading communications and marketing technology to more than 200 customers around the world, including countries such as Spain, Chile, Peru, and Mexico.

Through this agency relationship, Fobi is scaling its wallet pass technology through strategic partnerships, gaining access to Wallet-Com’s customer base.

“More and more customers are using their smartphone wallets to carry the cards and tickets they need on an everyday basis, including for travel and transportation,” said José Javier Diaz, CEO of Wallet-Com. “Our work with the city council and Fobi shows just how powerful wallet pass technology can be for integrating daily activities across entire communities, especially in towns like Vélez-Málaga who are also committed to reducing their carbon footprint and are already establishing several initiatives to improve sustainable mobility.”

Rob Anson, CEO of Fobi, added: “The creation of smart cities is rapidly evolving, and Passcreator’s strategic partnership with Wallet-Com is helping us reinforce and further solidify Fobi’s abilities to drive the transformation of smart transportation and cities worldwide.”