The region-wide app, powered by the Mobilleo mobility-as-a-service platform, gives riders in the West Midlands access to all transport modes in one place.
Transport for West Midlands (TfWM) is working with technology company Fod Mobility Group to help design, develop and deliver a mobility-as-a-service (MaaS) app.
The region-wide travel app will be powered by the Yorkshire-based tech firm’s Mobilleo Maas platform giving residents and visitors in the West Midlands access to all transport modes in one place.
The project aligns with TfWM’s plans to offer a new approach for customers travelling around the region by improving access to integrated transport.
The MaaS app is designed to deliver on aims set out in the Local Transport Plan by building trust through an enhanced user experience, integrating ticketing and information, and helping to decarbonise the region’s transport networks.
Users can plan journeys, receive live travel information, book and pay for all local transport options – including buses, trains, trams, e-scooters, walking, cycle hire, taxis, demand responsive transport (DRT), car rental, car club and parking. Wherever the user wants to travel to, the app gives them the most convenient, cost-effective and sustainable option, tailored to their individual preferences.
“As well as developing travel modes, we need to look closely at how we can make accessing transport as seamless as possible through simple plan, book and pay mechanisms”
This is a major step towards TfWM’s ambition of offering riders one app and one account, accessible at their fingertips.
It is designed to revolutionise public and shared transport in the West Midlands by making it easier and quicker for people to get information, choose more sustainable travel and find the best value fares. It will replace the existing TfWM app.
Alongside Fod Mobility Group, TfWM is working on the project with a range of partners including consultants Arcadis – providing behaviour change advice, Brompton Bike Hire and Enterprise Rent-A-Car and Car Club. Other project partners include ITO World – which provides real-time public transport data across the West Midlands, Euclid and Unicard – responsible for integration with TfWM’s Swift smart travel scheme. Local authority and transport operator partners will also collaborate on the app development.
“TfWM is putting unprecedented investment into growing our Metro, rail, bus and active travel networks,” said Anne Shaw, executive director of Transport for West Midlands.
“As well as developing travel modes, we need to look closely at how we can make accessing transport as seamless as possible through simple plan, book and pay mechanisms. This will encourage more people to use public and shared transport, or active travel and reduce private car use.
“With this new mobility-as-a-service platform we are looking to do just that. We are working with some of the best British tech and mobility companies to design an app which is easy to use, convenient and offers great value. This will be a one stop shop for anyone looking to travel around the West Midlands. We are delighted to bring Fod Mobility Group and other key partners on board to work on this exciting project.”
The development has been funded from the Department for Transport’s Future Transport Zone programme.
Fod Mobility Group’s CEO, Justin Whitston, added: “We are truly delighted to be working with TfWM on what will be an exciting and scalable mobility-as-a-service project, powered by our Mobilleo platform. We look forward to working long-term to deliver a new approach to travelling around the West Midlands.”
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How does the MaaS app integrate multiple transport modes in one platform?What features enable seamless plan, book, and pay mechanisms in the app?How will the app contribute to decarbonising the West Midlands transport network?Which partners are involved in providing real-time data and ticketing integration?How does the Mobilleo platform support scalable and user-friendly mobility services?