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EMT Valencia launches cashless mobile ticketing solution

With passengers able to purchase and display tickets directly on their smartphones, it will also provide passengers with a Covid-safe way to ride public transport and help speed up journey times.

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The app will help to phase out cash payments in favour of contactless options in Valencia
The app will help to phase out cash payments in favour of contactless options in Valencia

Valencia’s municipal transport company EMT Valencia has introduced a cashless mobile ticketing solution to improve public transport safety and accessibility in the city. The provider also claims it makes Valencia the first city in Spain to end on-board cash payments.

 

Fare payments-as-a-service company Masabi, working in conjunction with partners Mastercard and BBVA, launched the EMTicket app, which will see Valencia phase out cash payments in favour of contactless payment options.

 

Journey times

 

With passengers able to purchase and display tickets directly on their smartphones, it will also provide passengers with a Covid-safe way to ride public transport and help speed up journey times.

 

The multilingual EMTicket app removes the need for passengers to carry cash or to physically interact with ticketing infrastructure. Once purchased in the app, passengers activate tickets on their mobile device and show them on screen to the driver when boarding EMT Valencia’s transit services.

 

“This new app will not only help to modernise our services, but also offer EMT Valencia’s passengers a convenient and immediate way to purchase tickets,” said Josep Enric García Alemany, managing director of EMT Valencia.

 

“We are excited to be deploying Masabi’s market-leading mobile ticketing platform to allow our passengers to manage their entire transit experience from a single app anytime, anywhere, and to be the first city in Spain to introduce an entirely cash-free onboarding service.”

 

According to Masabi, EMT Valencia will also benefit from the constantly expanding features and functionality of its Justride platform. Justride provides all users of the platform an upgrade path to a complete and fully functional account-based ticketing (ABT) system, enabling mobility-as-a-service (MaaS).

“We’re working with partners like Masabi across the urban mobility ecosystem to help cities deliver simple and convenient no-touch transit experiences”

As part of this deployment Justride will be using Mastercard Payment Gateway Services to enable safe and secure digital payments with acquiring bank services supplied by BBVA.

 

“This initiative is a clear example of Mastercard’s commitment to make cities more efficient and more sustainable – but most importantly – safe and convenient for the people who live in and visit them,” added Paloma Real, general manager, of Mastercard Spain.

 

“We’re working with partners like Masabi across the urban mobility ecosystem to help cities deliver simple and convenient no-touch transit experiences using the payment method that riders already carry with them.”

 

Masabi claims its fare-payments-as-a-service platform is used by more than 80 public transit agencies and operators across 11 countries.

 

It has offices in New York, Denver, London, and Cluj, and investors include Mastercard, Shell and Keolis.

 

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