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Oxford pilot programme addresses the problem of micro-mobility clutter

Micro-mobility company Voi is launching a pilot using Captur’s visual support platform that enables residents to report the scooter’s exact location by scanning a QR code.

Captur's technology provides an easy way for residents to report stray e-scooters
Captur's technology provides an easy way for residents to report stray e-scooters

Micro-mobility company Voi is launching a pilot with Captur, to give Oxford residents an easy way to report any abandoned e-scooters that may cause concern to the public.


Oxford residents can report the scooter’s exact location and the issue by scanning a QR code located on the base of the vehicle and submitting a photo.


Machine learning


Captur is a visual support platform for capturing and sharing photo evidence. The London-based start-up works with operations and customer support teams at high-growth mobility companies. Its solution leverages machine learning, making local operations more efficient while driving improvements in accessibility and mobility.


Currently, a scooter’s location can be reported on a page available on the Voi site but it is hoped the partnership provides a quick and simple solution to report a scooter that might be causing a nuisance.


Ensuring riders drive safely and park e-scooters correctly is a top priority for Voi. The e-scooter operator incentivises and rewards its users for completing the digital e-scooters traffic school, RideLikeVoila, and offers regular online safety webinars where users can learn how to ride and park an e-scooter safely.


Voi also works closely with the local council to create no ride, slow ride and mandatory parking areas through its geofencing technology and deploys ambassadors on the ground to monitor e-scooter activity.


“The trial has been really well received in Oxford with over 6.9,000 rides being taken since we last launched back in February,” said Richard Corbett, regional general manager of UK, Ireland and Benelux, Voi.From day one, we have been focused on educating our riders to ensure they ride and park responsibly. However, we are aware that one of the biggest challenges for micro-mobility adoption is clutter.

“This pilot with Captur gives Oxford residents a simple tool to easily report a scooter that might be a cause of concern while allowing us to improve our e-scooter recovery operations”

As well as increasing communication between Voi and the general public, the programme is also providing more accessible data to Oxford County Council. Oxford is one of the UK cities currently trialling the use of e-scooters.

“Our electric scooter trial in Oxford with Voi has brought us an exciting opportunity to explore alternative and green transport options for our communities,” said councillor Yvonne Constance, cabinet member for environment, Oxfordshire County Council.


She added: “As a county council, we have set out our continued commitment to addressing climate change and transport innovation is a key part of that. We welcome the launch of the Captur service to help keep scooters in suitable locations where the public can make the best use of them and minimise any inconvenience to pedestrians.”


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