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Rochester debuts MaaS-enabled fare payments-as-a-service platform

Masabi claims roll-out of RTS Go marks a turning point in the fare collection industry with transit agencies no longer needing to purchase their own design-and-build bespoke ticketing systems.

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Customers will pay $1 per ride, but with fare capping, never more than $3 a day or $56 a month
Customers will pay $1 per ride, but with fare capping, never more than $3 a day or $56 a month

The Regional Transit Service (RTS) in Rochester, New York, has introduced an account-based ticketing solution to ensure the availability of fully contactless journeys.

 

RTS’ Go contactless fare payment solution, powered by Masabi’s Justride platform, means riders will no longer need to buy a ticket and will be able to tap, ride and then be charged the best possible price for their journey within its Transit app.

 

Fare payments-as-a-service

 

Masabi claims roll-out of RTS Go marks a turning point in the fare collection industry with transit agencies no longer needing to purchase their own design-and-build bespoke ticketing systems. According to Masabi, these are typically expensive, slow and risky to deploy, and do not update regularly with new features and functionality unless significant amounts of money are invested.

 

Instead, in what Masabi claims is a “world-first”, the solution uses a fare payments-as-a-service approach, combined with a mobility-as-a-service (MaaS) app experience.

 

As a result of Masabi’s integration with the Transit app, RTS customers are now able to add stored value to their accounts and can navigate the transit network in one easy-to-use app. This combination provides RTS customers with an integrated mobility experience including trip planning, real-time information and connections to third-party mobility services, so they can take complete first/last mile journeys.

“In addition to integrating a new mobile app and reloadable smartcards into our system, the technology behind RTS Go adds a new layer of safety for customers on the bus through contactless fare payment”pande

“As businesses in our region continue to open and adjust to new realities from the Covid-19 pandemic, RTS is happy to implement our new RTS Go fare payment system and provide customers with new and safe options to manage and pay their fares,” said Bill Carpenter, CEO of RTS.

 

“In addition to integrating a new mobile app and reloadable smartcards into our system, the technology behind RTS Go adds a new layer of safety for customers on the bus through contactless fare payment.”

 

Customers using RTS Go will pay $1 per ride, but with fare capping, never more than $3 a day or $56 a month, corresponding to the price of a daily and monthly pass. The account-based back office fare engine knows when a rider has reached these limits and stops charging them for the rest of that day or month, rewarding them the more they use RTS services.

 

RTS said this demonstrates its commitment to the democratisation of public transit, recognising its fundamental role in enabling economic and social growth, as well as to a “transport-led recovery” following the Covid-19 pandemic, keeping transit working safely for the people of Rochester.

 

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