The idea is to give agencies comprehensive MaaS abilities that will help strengthen connections with passengers by making transit more enjoyable and more convenient.
Bytemark, a provider of transit fare collection and mobility-as-a-service (MaaS) solutions, has announced a new plan, book and pay platform spanning six configurable mobility suites to provide increased choice for transit agencies.
The idea is to give agencies comprehensive MaaS abilities that go beyond mobile ticketing and will help strengthen connections with passengers by making transit more enjoyable and more convenient.
According to the company, Bytemark Bridge enables white-label services to be configured and combined based on what agencies want to offer their riders.
“Bytemark Bridge makes life simpler for the agencies we serve,” said Eric Reese, chief executive officer, Bytemark.
“One of our goals is to upgrade the experience of transit agencies’ riders. Bytemark Bridge will have an immediate, positive impact on everything from creating first- and last-mile connections to payment methods.”
The Bridge suite comprises tools for travel planning, parking management, fare payments, and more. With open APIs and a universal validation service, the platform also integrates with existing hardware, reports Bytemark, saving agencies the hassle and cost of replacing expensive investments.
“One of our goals is to upgrade the experience of transit agencies’ riders. Bytemark Bridge will have an immediate, positive impact on everything from creating first- and last-mile connections to payment methods”
Other white-label tools in Bridge include:
Connect: the account-based fare collection suite is an extension of the company’s current account-based ticketing suite. This suite features a transit card management system for both virtual and physical cards. Validation is done via Bytemark’s universal validation API. The suite centres on account-based tokens, represented by either a barcode or smartcard, and validated via an electronic validator or handheld inspection app
Transact: the payments-as-a-service suite (PaaS) includes gateway services, fraud detection, and stored value wallets. Available payment methods include credit card, debit card, Apple Pay, Google Pay, and PayPal. Cash payments are supported via both retail partnerships and the platform’s administration portal. Bytemark will support the Smart Columbus initiative by providing its common payment system, which will allow riders to make a single payment for a multi-modal trip
Navigate: the trip planning and traveller relationships suite is anchored by HaCon’s MIT-awarded Trip Planner and intermodal Travel Companion, which includes door-to-door-routing, all modes of transportation and real-time information
Spaces: the parking suite supports park-and-ride lots and includes the ability to purchase parking tickets and associate them with a licence number. Features supported by Siemens include parking lot management as well as reservations and capacity planning tools
Envoy: the demand-responsive transport suite is powered by Bytemark’s partner, Padam Mobility. the offering includes user applications, driver applications, a management interface, and optimsation algorithms. Demand-responsive transport can supplement regular lines and be beneficial for first- and last-mile connections, off-peak hours, or paratransit.
Bytemark mobility suites include products powered by Siemens, a majority investor in Bytemark, and partners HaCon and Padam Mobility, both Siemens companies.
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